Funds from this grant will support an initiative by the New York Academy of Medicine to design and launch an Age-Friendly Workplaces Award aimed at recognizing New York City employers with innovative hiring, employment, and retirement practices that maximize the potential of older workers. Employers from each of the city's five boroughs will be eligible, and winners will be selected by an independent panel of high profile business leaders. Grant funds will support awards for between five and ten New York City businesses from a diverse array of industries and sectors, a dedicated website that will describe the awards and allow businesses to share information about best workplace practices, a series of case studies that highlight specific strategies for tapping the potential of older workers, and a published Guide for Age-Friendly Employers that will summarize current findings on best older worker policies and practices. Additional funds will support a robust outreach and public relations efforts, and a public ceremony honoring the winners. The awards raise the visibility of older workers as active and productive members of the workforce and to engage the business community issues related to the older workforce through identifying best practices and local champions.