This grant to the Science Festival Foundation will provide support for the planning, development, and production of the fourth World Science Festival , a five-day series of speakers, panels, exhibits and events hosted throughout New York City which aims to contribute to a shift in the public perception of science, making manifest how science is as indispensible to a rich life as other cultural mainstays like music, theatre, art, dance and literature. Grant funds will also support the Science Festival Foundation's implementation of the first phase of its three-year Strategic Plan and Business Development initiative, which aims to develop a revenue model to ensure the Festival's long-term sustainability and to expand the Festival's impact through various channels: including the use of live, digital, and broadcast platforms; national and international partnerships, and educational outreach.