WGBH Educational Foundation

To produce 12 scientist profiles for prime time broadcast on Nova ScienceNow, to produce and promote 32 additional scientist profiles for the award-winning "The Secret Life of Scientists and Engineers" website, and to increase the website's audience

  • Amount $1,700,000
  • City Boston, MA
  • Investigator Paula Apsell
  • Year 2010
  • Program Public Understanding
  • Sub-program Television

This grant to WGBH Educational Foundation provides two years of support for the award-winning broadcast series NOVA scienceNow and for the Emmy-nominated Web series The Secret Life of Scientists and Engineers. Launched with exclusive Sloan funding, The Secret Life of Scientists and Engineers enhances the public understanding of science by producing compelling stories about the life and work of contemporary working scientists and engineers and has already garnered an impressive list of achievements, garnering 600,000 visitors in the first year, major press coverage, and a much-coveted Emmy nomination in the category New Approaches to News and Documentary Programming. The NOVA scienceNow prime time television series has continued to perform well with three million viewers per episode, plus an additional 1.3 million video downloads. The profiles that the Foundation supports are a popular part of the show, and in response, the new profiles funded under this grant will be longer and compose a bigger fraction of each hour-long show. Additional grant funds will support series promotion, new content, and outreach.

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