Funds from this grant support efforts by Consumer Reports (CR) to provide consumers with the knowledge and tools they need to make more informed choices about their digital privacy. Supported activities include refining the Digital Standard, an evaluative framework used to objectively rank consumer products based on how well they perform on security architecture, data collection, and user control over his or her own data. CR will bring together academics, thought leaders, technical experts, and industry players to review and suggest improvements to the platform. It will draw on its Consumer Insights Panel, a web-based tool that interacts with 4,500 consumers to inform more effective messaging and education strategies. CR will then use the revised Digital Framework to evaluate major technology platforms such as Google, Facebook, Twitter, and Wikipedia. Finally, CR will publish its findings in a report to help inform future consumer choices and industry product development. The overall effort is designed to establish privacy as a core consumer value and to drive competition regarding who can do the best job protecting consumer privacy and individual ownership of data.