Consumer Reports, Inc.

To support segments on digital privacy on the nationally broadcast television show Consumer 101

  • Amount $500,000
  • City Yonkers, NY
  • Investigator Gwendolyn Bounds
  • Year 2019
  • Program Public Understanding
  • Sub-program Television

Consumer 101 is an educational TV show, launched in 2018 and produced by Consumer Reports, that –Ęgives viewers a behind-the-scenes look into the science used to test every kind of product, from cars and smart televisions to payment apps and food.–£ Broadcast on NBC on Saturday morning and targeting 13- to 16-year-olds, the show aims to help teens turn themselves into smart consumers by showing them how things work, revealing tips to get the most out of everyday items, and providing them a window into unexpected career paths in science and technology. The show has reached an audience of over one million viewers. Funds from this grant support the production and broadcast of 10 segments of Consumer 101 focused on digital privacy and security. Possible topics include smartphone security, targeted ads and search protection, smart speakers, password managers, app permissions, online privacy traps, privacy solutions, and deleting old accounts on services one no longer uses. Additional grant funds will support promotion and outreach efforts for the produced segments on traditional and social media.

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