This grant provides support for the production and broadcast of a two-hour NOVA special about the elements of the periodic table, their discovery, and the important role they have played over the course of human history. Hosted by author and New York Times technology columnist David Pogue and based on Theodore Grey's bestselling book, The Elements, the NOVA special will cover a broad range of topics, including the organization of the periodic table by Dmitri Mendeleev, how early human technological development was driven largely by our understanding and mastery of metals, and the role rare earth elements currently play in such modern conveniences as cell phones and batteries. Also funded through this grant are digital outreach efforts to broaden the scope and impact of the special, including production of exclusive web-only content to complement the special, expanded activities on social networking sites like Facebook and Twitter, and the development of an interactive iPad app.