SoundVision Productions

For support for BURN: An Energy Journal to expand the public's energy literacy through public radio specials, monthly stories broadcast on Marketplace, and shared productions with National Geographic, as well as online content and outreach

  • Amount $1,098,883
  • City Berkeley, CA
  • Investigator Bari Scott
  • Year 2012
  • Program Public Understanding
  • Sub-program Radio

Funds from this grant support a project by SoundVision Productions to produce an ambitious, multimedia series titled BURN: An Energy Journal. Joined by two major media partners-Marketplace and National Geographic-BURN will focus on energy literacy and teaching the public about our energy future, which will result in two in-depth, one-hour programs on public radio about energy efficiency and future directions in energy. Additional funds will support the creation of a new BURN desk on the popular Marketplace program that will air, for one year, a monthly series of five- to seven-minute pieces on energy-related topics. Partner National Geographic will also distribute BURN content across its many platforms. BURN will include a website that will include four one-hour specials on energy along with a series of podcasts, source lists, and resource links, blogs, and video science explainers from the series' popular host, Alex Chadwick. A partnership with the University of Texas will produce weekly blog entries by top scientists, policymakers, industry leaders, researchers, and other opinion leaders. Additional grant monies will support outreach efforts to minority and ethnic audiences through targeting media channels that serve ethnic and minority constituencies. The BURN project promises to improve the public's basic energy literacy, to take a level-headed look at our energy future, and to stimulate a more realistic and informed public discussion on this critical subject.

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