This grant supports an initiative by Pioneer Works (PW), a thriving, multi-disciplinary cultural center in Red Hook, Brooklyn, to launch Broadcast 2.0, an online magazine across media and disciplines with science as a foundational pillar.
PW’s initial effort, The Broadcast, reached more than 400,000 readers and more than 2.5 million views on their YouTube channel. This grant will allow PW to improve and relaunch The Broadcast. Planned new content features will include a Scientific Controversies series, in which Janna Levin interviews two leading scientists about their latest work; Author Talks (about new science books); Science and Society (environment); and a new literature vertical. PW will also launch an annual Broadcast print issue, host live programs tied to digital content, and develop strategic partnerships with other major media and social media organizations. Other funded activities include an ambitious marketing and social media campaign, a major build-out of their Science newsletter, the implementation of advanced user behavioral tracking, and development of a donation, subscription, and membership model to move the project toward independent financial sustainability.